Editing IPCC:AR6/WGIII/Chapter-5 (section)

=== FAQ 5.2 | How does society perceive transformative change? ===

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Humaninduced global warming, together with other global trends and events, such as digitalisation and automation, and the COVID-19 pandemic, induce changes in labour markets, and bring large uncertainty and ambiguity. History and psychology reveal that societies can thrive in these circumstances if they openly embrace uncertainty on the future and try out ways to improve life. Tolerating ambiguity can be learned, for example by interacting with history, poetry and the arts. Sometimes religion and philosophy also help.

As a key enabler, novel narratives created in a variety of ways, such as by advertising, images and the entertainment industry, help to break away from the established meanings, values and discourses and the status quo. For example, discourses that frame comfortable public transport services to avoid stress from driving cars on busy, congested roads help avoid car driving as a status symbol and create a new social norm to shift to public transport. Discourses that portray plant-based protein as healthy and natural promote and stabilise particular diets. Novel narratives and inclusive processes help strategies to overcome multiple barriers. Case studies demonstrate that citizens support transformative changes if participatory processes enable a design that meets local interests and culture. Promising narratives specify that even as speed and capabilities differ, humanity embarks on a joint journey towards well-being for all and a healthy planet.

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